St. Louis Post-Dispatch interviewed Ruth Binger in an article entitled, “Five Questions: Ruth A. Binger, lawyer and adviser to small businesses.”
“To me, a business is like a person. in helping a new business, you create a living thing,” says Binger… Small businesses are not “cookie cutter” endeavors. They are all very different and complicated. But one thing I would focus on is getting the right people on the bus.”
A new business becomes you. You’re thinking about it all the time. If you have a really great idea, maybe you can find investors, but most people don’t want to invest in something new. You have to make people want to buy from you.