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Intellectual
Property
The
term "Intellectual Property" (IP) encompasses all assets
of a company aside from its real estate, equipment, machinery, inventory,
cash investments, and other tangible property. IP is property you
cannot touch or hold.
IP
is a company's:
- labor
force (and employment agreements)
- trade
secrets and proprietary information
- contract
and licensing rights
- distributor
and franchise rights
- business
plans
- customer
lists
- pricing
methods
- trademarks,
copyrights, and patents
- ideas
Depending
on the nature of the business, these intangible assets may account
for the lion's share of the value of a company. This is particularly
true of new economy (non-manufacturing) businesses. Most business
owners are not even fully aware of the extent or value of their
IP inventory, often leaving it dangerously under-protected.
Businesses
are built upon a base of ideas. These ideas, key business practices,
and developed "know-how" things known as "intellectual
capital" are as portable as your employees and business
documents where this valuable IP information resides.
Unwanted
dissemination of IP is a stark reality for many businesses. By its
very nature society rewards people willing to move and bring with
them ideas, "know-how," experiences, and sometimes critical,
proprietary information from the businesses they leave.
There
are effective means available to protect your IP. Businesses are
usually pleasantly surprised by the reasonableness of both time
and cost needed to protect their valuable IP. Protection significantly
reduces the likelihood that you would become involved in expensive
litigation trying to protect your IP later.
Danna McKitrick's IP Team negotiates and amends licensing agreements;
resolves inventor/owner/reseller disputes; and proactively protects
patents, trade secrets, and other intangible assets. We've successfully
litigated numerous disputes concerning IP rights, dissemination
of intellectual capital, and violation of licensing and other technology
transfer agreements.
Let
Danna McKitrick's IP Team protect your Intellectual Property
it comprises a surprisingly large part of the value of your business
and is often the foundation of your ability to compete in the marketplace.
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